Diversification key for improving online marketing, SEO and Google rankings
There’s been much talk lately about the recent changes to Google’s algorithm – the basis by which they determine the ranking of a company’s site in response to a keyword query.
Companies investing all their marketing dollars in SEO are counting on stable results. But the fact is, Google is always changing its algorithm, and did so 550 times last year. Every time the search giant makes a change there’s a chance your bottom line could experience a dramatically negative impact – if you’re relying too heavily on SEO.
Increasingly, SEO will be the consequence of the good content a company produces and subsequently markets – an outcome, not a method in and of itself. Companies who blow marketing budgets on SEO will find themselves left in the dust if results are underwhelming or Google once again changes its algorithm
This means businesses have to shift their thinking and invest in additional tactics. By creating multiple channels of potential return, small businesses can minimize risk and smooth the impact of external factors they can’t control.
Some tactics to consider in diversifying your online marketing:
Forums/Boards:
Advertising products or services through Craigslist and Kijiji in order to generate a new channel for leads.
Webinars : These allow a business to showcase expertise and value. This could be through the company website, or third party providers.
Video:
Quality video on the company’s website will help you convert site visitors to leads at a higher rate – it’s a credibility signal. Visitors who view product videos are 85 per cent more likely to buy than visitors who do not, according to business intelligence firm Internet Retailer.
eBooks:
Create and market your own eBooks through Linkedin or Facebook, channels where you can track the information of those downloading the books and follow up with nurture marketing. It’s a subtle way to build a presence with a potential future customer.
Email marketing, NOT spamming: The legitimate building of your contact list by providing incentives – including good content – to encourage online visitors to opt-in. This could be in the form of discounts on goods or services or access to a proprietary white paper or event.
Paid search:
Even a small search word or ad campaign helps diversification, and comes with the option of setting your budget from day-to-day in a flexible, cost-effect way.
Online demos/audits:
If your business provides a service that potential customers can demo or experience for a free trial period, or a product that can be sampled, consider offering it in exchange for basic information you can use to follow up for sales leads.
Primary research:
By conducting value-added surveys and releasing the results as downloadable whitepapers, blogs, or to the media, you’ll both enhance PR efforts and generate valuable information. This helps position you as an authority on a specific topic, and improves your site’s search ranking on that same topic.
Partnership marketing/co-branded marketing:
Consider the benefits of working with another company to promote each other.
Each of these tactics has the potential to generate enough of a response on its own, but by exploring more than one – along with a traditional/online marketing mix – your eggs will be placed in several different baskets. This allows you to find and concentrate on effective marketing methods while mitigating the impact of tactics that don’t work.
Article From: http://ht.ly/jUHfj
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Twitter Marketing: Does it Still Matter?
With so much focus on Facebook and Pinterest, has this network lost its value?
Twitter provides access to its own API so that people can get statistics they need for incredible analysis. Here are some current Twitter stats:
- Over 500 million accounts
- 300 million tweets daily
- Top 3 countries: USA, UK & INDIA
Not just for celebrities and teenagers tweeting about their daily activities, many businesses have realised the power of Twitter as a marketing tool. Even if you are not used to sending text-based messages of up to 140 characters on a regular basis then it could about time to sign up. You could, otherwise, be leaving out a crucial part of your online marketing strategy.
Whether it is B2B or B2C, Twitter can act as a valuable tool for businesses that if used correctly can help increase website traffic and generate sales. Here SCS looks at the top five reasons how Twitter can promote your business.
1. News
- Twitter is perfect for keeping your customer base up to date with the news coming out of your company, whether it be new deals on offer, exciting new products and services - which can drive traffic to your site - or even something as simple as a change to your operating hours Twitter is a great way of ensuring that your customers get the information quickly.
2. Connecting With Customers
- For many, using Twitter has become part of their daily routine, some people log on as soon as they get up in the morning. Take advantage of this to keep in contact with your customers, getting feedback and comments direct from them. Twitter can be a valuable extra customer service channel. You can even use Twitter Search tools to see what people are tweeting about you and it is also a great way of keeping your eye on your competitors.
3. It’s Free
- It might be obvious, but Twitter is free to use for anyone, meaning that you can potentially reach thousands of new customers for free. You don’t need to spend a great deal of time tweeting either, just get your message out onto the web and check for any feedback or follow ups that your customers may have. All those potential pay-offs for no cost, who wouldn’t want that?
4. Real Time Responses
- With Twitter there’s no need to wait around for the results to come in. Twitter can allow you to do rapid surveys, quick questionnaires and respond to customers in an instant, allowing you the ability to find out what your customer needs are right at that moment in time.
5. Building a Brand
- Twitter is an amazing tool to help build your company brand and image. Use it to cement your business as a company that is genuine, transparent and dedicated to your customer needs. Use Twitter to help make your company synonymous with the values you want to be associated with. Build relationships and position yourself as a thought leader in your industry.
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There surely are better methods for marketing your business... Go Online..
Explore the Benefits of Marketing Online
Marketing Online Benefit #1 - You can make changes on the fly.
- One benefit of marketing online versus offline marketing such as placing traditional advertisements in magazines, newspapers or on television is that you can change them on the fly. By monitoring and tracking how your advertisements and marketing efforts are doing you can make the decision to change a graphic or wording and do it without any problems. This is not the case with traditional marketing and advertising.
Marketing Online Benefit #2 - You can track real-time results.
- Marketing online allows you to track real-time results using online analytics to make a determination on how your marketing campaign is performing. There are ways to track traditional marketing efforts, but most the time it cannot be done in real-time. This can mean success or failure to your campaign.
Marketing Online Benefit #3 - You can target specific demographics in your advertising.
- Marketing online allows you to target specific demographics such as gender, age and location. You can even target specific income levels, education levels and occupation. You can do this in traditional marketing, but it's not as easy and is often a guessing game.
Marketing Online Benefit #4 - Variety of methods in marketing online including email, audio, video, blog, social media and newsletters.
- There are so many options when marketing online. You can use audio, video, blogging, email, social media and ongoing newsletters. If you were to do the same thing in traditional marketing you would need to select several media outlets to cover your bases, not so when it comes to marketing online.
Marketing Online Benefit #5 - Instant Conversion Ability
- When you market online you have the ability to convert a customer instantaneously. This is not the case when evaluating marketing options in traditional media such as magazine ads, newspapers or television. When you are marketing online you cannot only capture a potential customer's information, but you can capture a sale instantaneously by a few clicks of a mouse, when it comes to offline marketing it takes more time to convert a customer into a sale not to mention the person power it often requires.
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"Turning a New Entrant Into a Market Ruler"
A tangible item that needs to be marketed requires a good marketing strategy customized to maximize sales. Promoting a product can be fairly tough in the competitive world, especially if the company is a recent entrant, and placing the product amongst those that have a built reputation is a fairly challenging job.
Here's how to market a product. A practical, dependable market penetration strategy to fetch recognition in the market may prove to sustain the product during the initial stages, consistent efforts are however required to retain the position and then develop the market share of a particular product.
The early strategy may require marketers to adopt strategies such as mass advertising that could include promotion campaigns in mega malls, TV commercials and mass media marketing. A common strategy resorted to, is reducing the price of the product in hopes to gain returns on huge number of items sold, the action however jeopardizes the profit margin, and not being able to sell of the targeted number of items could mean being washed off at the entrance stage; besides there are no guarantees that such an action would not provoke the ruling competitor into adopting a counter strategy.
Check out more @ http://emarketingbusinesssolutions.blogspot.in/2013/01/turning-new-entrant-into-market-ruler.html
Benefits of Online Marketing
- Online marketing is more effective than traditional marketing and has its own distinctive benefits. For those who may still not know, they are listed below:
1) Cost Effectiveness:
- No matter what and how profitable the business is, itwill always try to be cost effective. You can get your business ads listed on Google Local, which would just be as cost effective as you pay for an ad in traditional ads. Traditional ads do work but on a short run whereas in online marketing, a search engine optimizing tool will deliver better results in the long run. Money can also be saved through online “PPC” and “PPH”, which now days are effective online marketing tools. You can expand you marketing campaign once you are assured that you are now on the right track and sale returns are coming in.
2) Computability:
- It would be difficult enough to trace out the direct scale of sales, if when an ad is placed in a newspaper or a weekly magazine (traditional marketing campaign). But if an ad is placed through online marketing, things related to marketing and sales can be tracked down very easily. Feedbacks related to online marketing campaigns can be checked and sales details can be illustrated through graphs. Results related to your online campaigns can also be traced out through a free online tool, called the Google Analytics. Investment and sale return calculations can easily be made through it.
3) Brand awareness:
- In this over crowded market, one needs to create a positive brand image in the world of online market. So to make it sure, you must keep your business oriented website up to date. Well written content related to your business elaborating that how distinctive your business is will also help in maintaining the interest of customers and readers.
4) Just in Time:
- You don’t need to wait for days to check whether there is a boost in your sales. Once you have paid for the search marketing campaign, you can have your results on real time basis that will help you in taking steps for the strategies to be made in future.
5) Hold customers attention:
When you post your article on the newspaper, people can just read and forget it. Whereas, when you send your article through the online marketing, people would be encouraged to read, analyze, criticize and write their opinions about your article and your business. This would maintain and retain people’s attention towards you for a longer period of time.
6) Attention to Detail:
- When you are in an interaction with your clients through online marketing, you must know what products or services you are offering to them and you should be aware about the business you are dealing in.
* Traditional marketing may still work for some small businesses but in this technological world, a single message can be delivered to the other part of the world with a blink of an eye.
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Marketing Tip: The best times to post on Facebook..
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