Abraham Lincoln said if he had six hours to chop down a tree, he'd "spend the first four hours sharpening the saw." Zig Ziglar said: "You can't be too busy chopping wood to sharpen the axe." These are wise words worth considering.
What are you doing this week to sharpen your axe?
I lived out in the boonies for about 5 years, from age 13 to 18. I had a single mom and an autistic brother, so I had to help out a lot around the house. One of my chores was chopping wood. I can tell you from personal experience, chopping wood with a dull axe is HARD WORK. It's much easier and productive -- and a whole lot more fun -- to work with a sharp axe. Sharpen your axe to a razor's edge here: http://bit.ly/10VFFcu
I just added a whole whack of excellent mortgage marketing resources to the "freebies" section of my website, including free CDs, MP3s, Videos, Webinars, and more. And yes, they're all free -- it's like a Freebie Buffet!
Grab Your Free Marketing Resources Here:
http://bit.ly/10VFFcu
Let’s face it, email is easy to ignore. Just think about how many emails you’ve ignored or deleted without opening in the last few hours, let alone the last week. Add spam filters into the mix and your chances of success with email drop even further. But all is not lost. Even with it’s limitations, email can still be a useful marketing tool for attracting Realtor Partners — if it’s done right. Here’s exactly how you to it: http://bit.ly/XzQ6af
http://bit.ly/XzQ6af
When it comes to attracting Realtor Partners, there’s nothing more powerful than the good ‘ol fashioned face-to-face meeting. The problem is, most Realtors nowadays would rather have a root canal than meet with another Joe Shmoe mortgage pro they don’t know, especially if they come across as a parasite. Let’s just put it this way: Meeting with you is not exactly on their “Top 10 Most Desirable Activities” list. You must overcome a high wall of skepticsm just to get the meeting, let alone win them as a referral partner. That’s why most mortgage pros fail at attracting Realtors -- their approach is flawed. Here are the “words that work” for booking meetings with Top-Producing Realtors (even if they’re already married to their current mortgage pro): http://bit.ly/WYXaKU
I'm happy to announce we are finalists for the 2013 Canadian Mortgage Awards in the "Best Industry Service Provider" category. A BIG THANK YOU to all of you who nominated us for this award. You rock!
You’ve probably heard the saying, “Perception is reality.” Well, have you ever considered the fact that the way Realtors respond to you is entirely dependant on the way they “percieve” you? They’re obviously going to treat very differenty if they see you as just another “parasite” who wants to suck them dry of referrals, as opposed to seeing you as a “lifesaver.” Here’s how you shift their perception in your favour…http://bit.ly/10JOiua
After coaching thousands of mortgage pros since 2005,
I've come to the conclusion that the primary reason why
most mortgage pros fail is not due to the economy,
rates, home values or competition. This flies in the
face of everything you've been told and lead to believe
as a mortgage originator.
I'm here to tell you the REAL TRUTH about why most
mortgage pros fail, and it's this...
Most mortgage pros don't understand what business they
are REALLY in. They think they are in the "mortgage business"
because, after all, that IS the product they sell, right?
Yes, but that's not the whole story.
What they fail to understand is that they are in the
MARKETING BUSINESS, first and foremost. You see,
it doesn't matter how good you are at the technical
stuff, if you don't know how to market effectively,
you're going to have skinny kids.
Until and unless you understand and embrace this
simple truth, you will tend to major in minor things.
Remember, the single, most profitable skill/activity
in your business is MARKETING. Period.
In other words, if you want to take your mortgage business
to the next level, you have to become a serious student
of marketing and see yourself as the CHEIF MARKETING
OFFICER in your business. As such, you will naturally
invest more of your time (ideally, at least 80%) doing
proactive, high-leverage sales and marketing activities
that make the greatest positive impact to your bottom line.
The question is, how can you make that shift from merely
being a mortgage pro to becoming a MARKETING PRO?
Just follow these 7 steps and watch your income skyrocket:
http://bit.ly/WFg2jF
You need to know this stuff...
Dedicated to your success,
Doren Aldana
P.S. If you're struggling to take your biz to the next level,
chances are, it's because you're wasting too much of
your time on low-leverage, low-value activities that
you could or should be delegating to someone else.
Stop majoring in the minors and start focusing on
what actually makes you money -- effective marketing!
Here's exactly how you do it:
http://bit.ly/WFg2jF
Hello Friends. There are only 2 days left to submit your nominations for the 2013 Canadian Mortgage Awards. If you feel that I'm worthy of your vote, please nominate me for the "Best Industry Service Provider" category. After you submit your vote, please leave a comment here so I can send you a "surprise gift" as a token of my appreciation. Thank you! http://canadianmortgageawards.com/nominate-now
As you may already know, I've been on a wild adventure in Costa Rica for the past month. Well, I finally got around to creating a video update with some highlight photos from our trip. WARNING: If you’re looking for a high-quality, professional, polished video… this ain’t it! This is a totally raw, uncut video shot on the beach with the wind blowing and waves crashing. See my highlights from Costa Rica here:
http://bit.ly/11BVonh
Now that the New Year is officially upon us, I thought I'd do something special for you...
Until midnight on Friday, January 11th, you can get my never-seen-before New Year's Success Package, including a steep 50% discount off my annual Platinum Coaching Membership, plus FIVE AMAZING BONUS GIFTS (worth $11,944).
Get 50% Off Your New Year's Success Package Here: http://bit.ly/UnwfG1
How would you like to be able to attract more active, referring Realtor partners without having to go through the drudgery of cold calling and rejection? Well, I've got good news for you my friend... I just added a new post to my blog that shares a clever little shortcut for attracting red-hot Realtor Partners who are eager to meet with you… almost on autopilot! And here's the best part... It uses the Power of Appreciation to get Realtors smiling and feeling all warm and fuzzy when they think of you. :)
Here's Your Easy Shortcut for Attracting Realtors: http://bit.ly/Zmskyb
If you want to create a QUANTUM LEAP breakthrough in your income in 2013, then this will be the most life-changing webinar you ever attend: http://budurl.com/rtswebinar
As we approach the Christmas Holidays and a fresh New Year, I thought it might be timely to provide you with a LIVE online workshop, "Roadmap to Success: 7 Killer-Effective Strategies for Making 2013 Your Best Year Yet!" This is your chance to get equipped with a proven, success-certain, paint-by-the-numbers game plan for creating explosive BREAKTHROUGH results in 2013 -- even if "marketing ain't your thing" or you're complete newbie starting from scratch
with a shoestring budget. Learn how to "Crush It" in 2013 here: http://bit.ly/SIYIc5
44.1%. That's the average score of the 59 mortgage pros who have taken my new mortgage marketing quiz so far. That means most mortgage pos are failing aren't even making a passing grade when it comes to their marketing. How about you? Are you above or below average? Find out now at: http://bit.ly/UkOLNj.
Curious to know how your marketing measures up? Get your Free Marketing Analysis here: http://bit.ly/UkOLNj
And believe it or not, it gets better...
You'll also receive four super-juicy bonus gifts (worth $591) just for taking the assessment. You can't say I never spoil you. :)
Have you ever wondered what separates the Top 1% income-earning mortgage pros from all the rest? Wonder no longer, my friend. Their hidden secrets are revealed here: http://bit.ly/THfV19
Two friends of mine are doing a live Facebook Tutorial class and I thought this would be a very good thing for you to do. Amy Porterfield, our favorite Facebook expert, will share the 3 critical updates you need to make to your Facebook marketing plan in 2013. This is a crash course tutorial on the best ways to find and connect with local prospects on Facebook. Instant registration here: http://bit.ly/RgL6UK
The special 90% off clearance sale for my Autopilot Referral Systems Kit ends at midnight tonight. Here's where you can grab your copy for 90% off: http://bit.ly/SQJTzg
I thought you might want to see this...
My buddy, Dale Vermillion, taught me a clever little script that he used for years to turn "rate shoppers" into slam-dunk closings -- right on the spot.
Once he had the script memorized it was like he was armed and dangerous, with a rate-shopper-converter-gun stuck in his holster, cocked and loaded.
From that point on, any time a rate shopper strolled in asking for his "best rate," he just fired out one shot and the next thing you know, the poor fella was lassoed 'n' glued -- one moment a rate shopper, the next moment a loyal client for life. True story.
Here's the Very Script Good 'Ol Dale Used To Convert Rate Shoppers into Clients: http://bit.ly/VRSCBU
My new branding. What do you think?
How would you like results like this?
Well, now that the dust has almost settled from the launch of my new Done4U Video Marketing Service, it's time to announce the winner of the iPad3!
But first, some exciting news...
After all the blood, sweat and tears the went into that launch, I'm happy to announce that it was my all-time, most successful product launch ever! I knew it was going to be big, but I had no idea how BIG.
I never would have imagined we'd have so many top-notch mortgage pros pouncing on the opportunity to utilize my Done4U Videos. It's truly an honour.
My only point of discontent is the fact that we had to turn so many people away who showed up late and couldn't take advantage of the waived setup fees and the extra bonuses. I tried to give everyone lots of advance notice of the deadline but there were still far too many who missed the boat. Frown.
On a lighter note, as you may recall during the free video series, I invited you to comment for a chance to WIN a brand new iPad3. Remember that?
Well, I'm happy to announce the winner of the iPad is...
******************
Tania Discombe from Calgary, Alberta!
******************
Congratulations Tania! Someone from our office will be contacting you shortly to arrange for your iPad delivery.
It's kinda funny... that's the second iPad I've given away over the past couple years and I still don't have one myself. Even my techno-dinosaur Dad has one! Sheesh! I guess I should pull the trigger one of these days. It's not like I can't afford one. :)
Talk to you soon...
With gratitude,
Doren Aldana
P.S. Congrats again to Tania Discombe for winning the iPad3. It just goes to show you... TAKING ACTOIN can bring surprising results!
Tonight, at midnight, we're going to be closing the doors on the "No-Setup-Fees" Launch Special. Many mortgage pros have already accepted the invitation, and you're running out of time to claim it yourself. Get started before the setup fees kick in here: http://bit.ly/SjcHhE
As a gesture of good will, respect, and appreciation for all of my Done4U Video Marketing (DVM) clients, I've decided to hire an awesome social media company who will generate 500 "Likes" for your fan page of choice (so you can build instant "social proof"), as a surprise bonus. And yes, it's totally legit and legal. So if you haven't gotten enrolled in my new Done4U Video Marketing Service yet, here's yet ANOTHER reason to do so (plus the setup fees are waived until tomorrow): http://bit.ly/SjcHhE
I just wanted to send you a courtesy reminder about the special announcement I made yesterday morning. The gates are OPEN for my new Done4U Video Marketing Service—and if you act by MIDNIGHT on Friday, Sept 28th, there's an extra special surprise for you! Check it out: http://bit.ly/VKMKw5
